Google is being asked to maintain neutrality and fairness in implementing its advertising policy after an abortion advocacy group convinced it to remove a number of ads from pro-life pregnancy centers.
“This represents the next round of NARAL’s attacks on the work of grassroots organizations offering life-affirming alternatives to abortion,” said Joe Young, vice president of operations and strategic initiatives for Heroic Media, which works to connect pregnant women with support and resources.
On April 28, a Washington Post article stated that Google was removing some ads for pro-life crisis pregnancy centers after abortion advocacy group NARAL Pro-Choice America complained that the ads were deceptive.
NARAL said that some of the ads used misleading language suggesting that they perform abortions, when they actually offer counseling and resources that encourage and promote life.
According to an article in The Hill, “NARAL logged a series of complaints with Google” and “spent the last month urging the company to take action.”
Google policy does not allow advertisements that are “misleading, inaccurate and deceitful.” It requires ads to be “factually supportable,” the article stated.
NARAL claims that advertisements from pro-life crisis pregnancy centers appeared 79 percent of the time when the phrase “abortion clinic” was searched on Google.
In an email to supporters, NARAL president Illyse Hogue said the organization had gotten Google to remove “the majority of these ads,” labeling them as “deceptive.”
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